Beauty over 4 years ago by Liz Adams

My New Clean Makeup Routine

Over the past few months I’ve been very focused on converting my makeup routine to 100% clean. After a lot of learning, trial and error and testing products that didn’t live up to my old favorites I feel like I’ve finally landed on a routine that is perfect for my day to day.

I’m not a full coverage kind of girl when it comes to makeup. I like when you can see my freckles, when my wrinkles shine through and honestly I just don’t like the feeling of a lot of makeup on my face. What I love about all of these products is that they provide the coverage that I need but they don’t hide what I have. Then help enhance your natural beauty and that’s something that I appreciate as I get older. For those of you looking for a more full coverage, long lasting (I’m talking morning into night) then you may want something different but for me this works just fine! For plans at night, I may reapply some concealer to brighten my eyes up and blush but otherwise everything stays put.


Step 1: Tula Brighten Up Soothing Primer Gel (use code LIZADAMS for 15% off!). I love this stuff! It’s cooling, refreshing, fills your pores and preps your skin for makeup. I think this in combination with a setting powder is a secret to making your makeup last longer.

Step 2: Beautycounter Dew Skin Tinted Moisturizer in No. 2. I love this tinted moisturizer so much. It’s moisturizing, provides coverage and blends so easily. I like to add a pump of Ilia Liquid Light Serum in Atomic to add the prettiest subtle highlight to the entire face before applying the rest of my makeup.

Step 3: Ilia True Skin Serum Concealer in Chicory. I’m really loving this concealer! It is moisturizing but in a consistent way (not like when you rub something around and it keeps getting thinner). It provides a ton of coverage and stays put!

Step 4: Bite Beauty Changemaker Powder in T2. The prettiest bronzer but in a pressed powder form so it goes on beautifully and doesn’t get stuck in one place (who else can relate, ha!). I didn’t know a bronzer could be this good, truly.

Step 5: Ilia Color Haze Pigment in Before Today. The prettiest rosy red that blends in well to the rest of the products and has just enough pigment to make your cheeks glow. I love this stuff! It can be used as a lip color, too.

Step 6: Ilia Illuminator in Stella by Starlight. For that little extra glow that doesn’t make you look like your face is shiny. It’s very matte and subtle and lovely.

Step 7: Beauty Pie One Powder Wonder Setting Powder. I was sent this as a tester and let it sit in my makeup drawer for months before trying and WHAT A MISTAKE. This stuff is GOLD. Like the description says, this is not just another translucent powder. It is a flaw blurring, shine evening, radiance boosting magic. I wear this alone and over my makeup and it is amazing what a difference it makes. Trust me!

Step 8: Beautycounter Brilliant Brow Gel in Medium. If you aren’t styling your brows then you are missing out! This is a GAMECHANGER for your face and is a determining factor in whether or not I look perky or tired most days. I love Beautycounter’s brow gel because it gives color but stays in place. It doesn’t crumble and doesn’t look gunky. It’s good!

Step 9: Ilia Limitless Lash Mascara. This stuff works and it took me 4-5 tries to find a good clean mascara! This lengthens, gives volume, doesn’t clump or smudge and the brush makes it really easy to apply and then separate your lashes! It’s by far the best.

Step 10: Lune + Aster Lip Gloss in Champion. The prettiest gloss packet with Vitamin C and E for your lips!

That’s it! I recorded a video that I’ll upload to IGTV to walk you through the steps and so you can see the before and after!!

Have you made the switch to clean beauty products (I’m still working on my skincare!)? If so, what are your can’t miss favorites?

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  1. I started transitioning to clean beauty about a year ago- it’s definitely a process! I really love Biossance’s Squalane + Vitamin C Rose Oil. I have noticed a significant difference after using it and you can order samples from their website for around $7. I also use Farmacy’s Honey Drop Lightweight Moisturizer and Green Clean Makeup Removing Cleansing Balm. For under my eyes, I rotate between 100% pure’s Coffee Bean Caffeine Eye Cream and the Biossance Squalane + Marine Algae eye cream (mainly seasonal based on how dry my skin is). 100% pure’s BB cream also has a nice coverage that isn’t heavy at all. It goes on really smooth over their matte primer. If you like the ILIA products, their multi-sticks are great for traveling or for your purse. I like that I can gradually build how much blush I want. I’ll have to check out the ILIA concealer – I’m not very good at applying my RMS concealer. Thanks for the round up!

  2. It’s like you are reading my mind Liz Adams! I’ve been on a kick replacing standard products with healthier, cleaner alternatives. I started with household cleaners and now I’m moving on to clean beauty products. Thanks for introducing me to clean brands.

  3. I need to try the Tula smoothing primer gel! It sounds magical. I also need to start working on a makeup routine that includes cleaner products! I’m hoping to pop into Follain this weekend to give some products a try. Love your routine!


  4. You looks so pretty! Can’t wait to make the switch to a full clean beauty routine! I’ve used a few products here and there, but I can’t wait to try some of these! Thanks girl! 🙂

  5. Love when you share clean beauty swaps! I’m trying to consciously make those changes but have a hard time committing if I don’t have recommendations I trust (influencers and friends alike!). So thank you for your transparency with the changes you’ve made in your beauty routine. What are some of the other clean beauty brands you’ve tried but didn’t feel worked for you? I’d love to see a round-up of those.

  6. The EVERYONE brand products are so great for body wash, body lotion, hand soap, etc! The price point is amazing for clean beauty and I’ve loved using them. I’ve been hooked for a few years now.

  7. If I’m missing it in the post, I apologize – what color is the lip gloss? It’s so pretty on you!

  8. Just curious how you deemed these ‘clean’? I’ve used EWG’s site ( ) before for some of my products and been shocked at their negative score! I use it for my son’s products too, but curious if you had a site/what you used to select the products? It’s a bit overwhelming trying to select (and love) clean products as much as the ones I’ve grown accustomed to! Thanks!

  9. Thanks for sharing this routine! Can I ask where that adorable top is from? I can’t resist white eyelet!

  10. Love this! Also a personal goal or mine: clean skincare and makeup. I’ve been wanting to try Maelove for skincare and then very curious about the new Covergirl clean makeup line for a more affordable option.

    Any thoughts on either of this products?

  11. What about face creams etc? Specifically looking for an a day with spf and a night cream for my 40 year old skin 🙂